The Strategic Advantage of Applied AI & ML to Power Growth.

How can startups successfully scale customer acquisition and revenue growth with a lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners.

With this practical book, author Lomit Patel shows you how to use artifical intelligence (AI) and machine learning (ML) to provide an operational layer atop those acquisition solutions to deliver meaningful results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and maintain customers.

Learn how AI and ML can support the customer acquisition efforts of a lean startup

Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers

Explore ways to use ML for marketing purposes

Understand the key metrics for determining the growth of your startup

Determine the right strategy to foster user acquisition in your company

Manage the increased complexity and risk inherent in AI projects

Topics Covered In The Book

LEAN AI consists of 6 parts that provide the framework to successfully leverage lean AI for massive growth in your startup.

Why Lean AI?

Customer Acquisition 3.0

What Metrics Matter?

Picking the Right Approach

Managing Increased Complexity and Risk

Next Frontier

LEAN AI: Free Preview

About Author

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and Earthlink. Lomit is a frequent speaker at different conferences and recognized as a Mobile Hero by Liftoff.